About us

We believe in beauty without compromise.

Here at Londontown, it’s as simple as adding more of what works and eliminating what doesn’t. What began as a “botanicals in, toxins out” approach to nail polish and care evolved into a lifestyle commitment to providing solutions that elevate your everyday routine. Our offerings have since expanded as our community has grown, but our philosophy remains steadfast. We create thoughtfully clean, expertly formulated products that highlight the best in natural, good-for-you ingredients. 

At the heart of Londontown is our proprietary Florium Complex, an heirloom remedy supercharged with beautifying botanicals and antioxidant-rich oils. This family recipe was passed down for three generations and today, lives on as both the foundation and inspiration behind so much of our color and restorative kur® care. We strive for efficacy; we create with the goal of surpassing basic clean beauty standards. Expect nothing short of exceptional performance, luxurious feel and texture, and a beauty destination where your needs are heard. 

Experiment with high-impact color. Indulge in decadent all-over care. However you discover us and choose to start your Londontown journey, know that we have you covered from head to toe.